Jay Leno (American comedian and TV host) is famous for his one-liners. In this example he’s poking fun at McDonald’s systematic approach to cross selling and up selling.
- Jay: Medium fries please
- Server: Would you like fries with that?
The gag always gets a laugh because everybody knows that McDonald’s will always say something like;
- Would you like fries and a coke with that?
- Would you like to super-size that?
I was recently told that McDonald’s makes $.18 on the core product sale i.e. when they sell a burger.
However, they make $1.32 profit (8 times that of the core sale) when a customer accepts the cross sell.
This strategy is now commonplace in the B2C and B2B sectors.
In the video you’re about to watch I will show you 3 different tactics that can be used in this industry. Sometimes, they will add an extra $10 or $20 to the value of the sale.
Periodically, you will capture a few hundred dollars.
And every now and again, you will capture a few thousand dollars.
It’s not unusual for my private clients to add 6 figures to their bottom line by implementing these tactics consistently.
FREE Resource: I produced a special CONSULTATIVE SELLING CHEAT SHEET that I give my private clients to use. It will help you ask better questions so you can make more effective recommendations. You can download it for free using this link.