TRANSACTION BUMPS: How To Capture Additional Sales And Profits On A Daily Basis

Jay Leno (American comedian and TV host) is famous for his one-liners. In this example he’s poking fun at McDonald’s systematic approach to cross selling and up selling.

  • Jay: Medium fries please
  • Server: Would you like fries with that?

The gag always gets a laugh because everybody knows that McDonald’s will always say something like;

  • Would you like fries and a coke with that?
  • Would you like to super-size that?

I was recently told that McDonald’s makes $.18 on the core product sale i.e. when they sell a burger.

However, they make $1.32 profit (8 times that of the core sale) when a customer accepts the cross sell.

This strategy is now commonplace in the B2C and B2B sectors.

In the video you’re about to watch I will show you 3 different tactics that can be used in this industry. Sometimes, they will add an extra $10 or $20 to the value of the sale.

Periodically, you will capture a few hundred dollars.

And every now and again, you will capture a few thousand dollars.

It’s not unusual for my private clients to add 6 figures to their bottom line by implementing these tactics consistently.

FREE Resource: I produced a special CONSULTATIVE SELLING CHEAT SHEET that I give my private clients to use. It will help you ask better questions so you can make more effective recommendations. You can download it for free using this link.

(Consultative Selling Cheat Sheet)


Join the Discussion!

Let us know what you think. Or ask us anything. Or offer your own sage advice.

The only rule: RESPECT THIS HOUSE! Postings that contain abusive language and/or personal attacks will be cheerfully VAPORIZED. One cross word and – POOF! – your well-thought-out post will be gone in a puff of smoke.

Nick


Speak Your Mind

Your email address will not be published. Required fields are marked *

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>