The way you target and sell to your Ideal Client has changed a lot in recent years. Everybody knows that print buyers and purchasing people are primarily focused on saving money… at your expense.
The top salespeople have learned how to sell to 2 groups of people in larger accounts. These 2 groups have very different agendas and you have to learn how to sell to the separate agendas if you want to protect your profits
In this short video you will learn about both of those agendas. And, I’ll show you what you need to focus on when selling to each group.