Everyone knows that your value proposition is the foundation of your business growth strategy. It answers the question… “If I am your Ideal Client, why should I buy from you, versus the competition?”
If you don’t have an answer to that question, your salespeople end up selling your products and services on price. And we all know that there are no shortage of incompetent competitors willing to submit suicidal pricing at unsustainable margins.
In this short video you will learn the first important step you need to take when developing a winning value proposition.