Dear Print Colleague,
The success of any strategy that claims to grow your sales and profits... should be judged by the results it produces.
And those results come about from the partnership of two companies. In this case, the partnership between my clients and my company.
While I feel justified taking credit for providing sales, profit and cashflow strategies that work, my clients had to follow up with the actual implementation. And I want to acknowledge them for the great work they’ve done with that implementation.
The results you will see and read about on this page would not exist were it not for the commitment and determination of my clients. They’re the ones who actually did the work. And they deserve all the success they are enjoying and will enjoy in the future.
It’s people like this who will create the great printing companies of the future. I feel privileged that these people choose to work with me.
“Best Profit Quarter Ever And Second Best Sales Quarter”
"In the past we focused most of our efforts on the operational side of our business. Getting jobs out the door and getting paid. I couldn’t say there was any major strategy controlling what we did.
Today, that’s very different. We have a robust strategy and action plan that all our management team understand and are agreed on. The strategy differentiates us from our competitors who continue to slash their prices. We’re actually increasing our prices and our profit margins.
In the first quarter of 2010 we had our highest ever level of net profits and our second highest level of sales.
That’s amazing considering the current economic climate. And I know that the strategy we have in place will enable us to continue to build on those results.
If my business was a bus, I now feel it’s actually heading in the right direction… everyone is sitting in the correct seats… it’s got the correct fuel… and it’s continually been checked and maintained.
None of the above was in place before Nick came to coach us. If you are concerned about sales, profits or cashflow… then Nick has my highest possible endorsement. I couldn’t say enough good things about him. "
Andy Coombes… Managing Director, Buckinghamshire
"Sales Are Up 28% Compared To This Time Last Year…
"Our core market has been hit very badly by the recession. Customers are not nearly spending at the levels they would have in 2007. A lot of our competitors are cutting their prices in an effort to win new business. It was getting very difficult to win new business at reasonable profits.
With Nick’s help we developed a whole new strategy that positions our company very differently to our competitors. On the back of that strategy we’ve developed a system for generating a steady flow of new leads each month. And… we have a process for converting them into paying clients quite quickly.
Nick helped us install a system that keeps us focused on sales results every day and it’s producing real results. I just compared our results to this time last year and in the last 2 months and sales are up 28%. Last year we made a loss of £6k in that period. This year we made a profit of £54,000.00.
If I was asked about Nick Devine… I would tell any of my competitors not to touch him with a barge pole. Everyone else… judge by the results.
Alan Price… Managing Director, Wiltshire.
"30 New Clients In 90 Days"
"We’re approaching 30 new clients over a 90-day period because of the work we did with The Print Coach. We now have a new impetus... new ideas and a new approach that is producing results. If someone were to ask me if this were something you should do - I would say YES, absolutely. It will help your business... it will help your bottom line... and more importantly, it will get your sales team functioning in a much better way that will improve your profitability."
Mark Tully, Group Sales Director, Gemini Group
“Sales Up 16% Compared To Last Year…Despite The Recession”
"I know we are in the middle of a recession but we are still managing to grow our sales and profits. We’ve been using what we’ve been learning from The Print Coach to give us an edge in our market. It’s taken a bit of discipline from me to stay focused because of the many demands on my time. The program is easy to use and I like having video, audio and print outs. But the thing I really like – my sales are GROWING… despite the recession! We’re up 16% compared to last year."
Jaci Maher, OWNER
“All The Team Are Increasing The Profits On Their Jobs”
"Our biggest challenge is we are in a recession sensitive industry... in a recession. We have excess capacity in our market and our customers are cutting their available budgets. So... for us, it is all about sales. How do we identify opportunities and make the most of those opportunities when they come up. The team have been given very practical things they can do and tools they can use to change the results they are getting. Every team member can now point to multiple examples of where they have increased the profit margins on new jobs. I’d highly recommend this program to any company."
Hannah Senior, Managing Director, Duraweld
“Up 15% Compared To Last Year”
"We are up about 15% compared to the same quarter last year, despite the economic climate not doing very well. My first impression of the program was that it was a very organized and systematic method for how to grow a printing business. There was a great amount of industry knowledge and basic business sense in the modules. Highly recommended."
David Goodwin, Owner, Northeast Printing Services
“The Sheer Scale Of New Sales Opportunities Has Been Breathtaking”
"One of our challenges during this recession was how to find new business and increase our sales and profitability.
We decided to join The Print Coach and work with Nick because we knew he understood the print industry and our marketplace.
We’ve only used the first two modules and we’re already getting amazing results.
In less than two months, the sheer scale of new sales opportunities offered to us by companies we had been dealing with for years has been breathtaking. It was under our nose all the time – all we had to do was recognize it and ask the right questions.
For the first time in a long time I’m no longer worried about declining sales and shrinking profits. We already have new and simple ways of finding additional sales and new business.
Nick’s strategies have got to be worth their weight in gold!"
Grace Shiel, Minuteman Press, Stoke-on-Trent
“Up 15% To 25% On Last Year”
"We’re up between 25% and 30% compared to last year. Using what we’ve learned, we’ve moved away from simply selling print to focusing on how we can make our clients more effective. We’re now more narrowly focused on specific niche markets and leveraging the successes we’re getting there. And I’m far more productive because of the time strategies I’ve learned."
Aaron Corson, Sales & Marketing, NJC Printing
"We saved ourselves five months of cash flow by refocusing on business-critical, revenue-generating activities and eliminating actions that were not generating revenue and profit."
Martin Jenkins - Chief Executive, London - UK
"One strategy Nick gave us led to the busiest month we ever had. And that will continue month after month. The strategy cost us nothing and took about two hours to implement."
Mike Dobbs - Managing Director
“Using your strategy, I called a client that I wanted to get an appointment with. He finally said that he had a printer but would include me in the bidding process so he did not need to see me. When I respectfully declined to be in his bidding process he asked that I come to visit and he would like to see what I have to offer! Very exciting!”
Peggy Sharp, OneSource Print Solutions, CA, USA
“Wow. Amazingly simple yet I can see how effective this strategy is. Well done.”
Raymond Kent, Australia
“Great program, this gave our sales team some insight on new ways to separate ourselves from the competition.”
Dirk Swisher, USA
“Competition Annihilation is the true essences of ’Solution Selling’…great work.”
Bubba Williams, Williams Visual Solutions, USA
“Your timing on this is perfect! It fits exactly what I decided over the weekend the direction I want to take my company”
Gene Herrmann, Herrmann Printing, USA
“These approaches seem so matter of fact yet so jarringly revolutionary!”
Rob Kinkaid, Imaging Solutions, USA
“Wow. Thank you for helping me re-focus as we are beginning this new year in a scary economical situation. Many, many thanks!”
Liz Morales , TVlitho
“It’s so simple, but only when you are told to think about it. We have spent months chasing the customers who spend less with us letting our bigger customers tend to themselves. We have just had our eyes opened. Thanks, Nick”
Dan Brook, Spin Print Solutions, UK
“I use the buyers pyramid idea to get more printing orders from my current customers. I took the top 100 customers and split them between my CSR’s and we must touch each customer once a month.”
Michael Druyen, Certified Printers
“Great! It’s great to finally come across someone that has great advice for our industry.”
Josh Dobija, DobijaWorld P/L, Australia
“This is a must for every business owner or sales manager. Understanding the sources of revenues and their relative impact on profits is of utmost importance in terms of focusing your business development efforts on growing business with the most valuable customers.”
Manny Mendes, Bradley Press, USA
“The Pyramid model is very much true, as are many of the things that Nick teaches or reminds us that we really already know. Implementation is key to making any plan work, BUT do remember to walk the walk after you’ve talked the talk. The results of focusing on larger clients take longer to process and require a thorough approach. There are no second chances with the big guys, so ensure that you have the technical abilities to match the ambition, or at the very least you can source them sharpish!”
Jeff Rasmussen, Ceader Graphics
“Dear Nick, taking this simple approach has actually made me enjoy selling much more which in turn has increased my pool of opportunities. All the best,”
“I really liked your very specific and practical ideas and scripts for finding new clients.”
Lee Kaplanian Kaplanian International, Inc, USA