If you've ever worked really hard to get a sale and been disappointed that it did not lead to much additional business... this video will help you. When you begin to adopt this concept in your company you will discover you have a new level of power when it comes to sales and marketing. Printers who don't use this concept will always be at the mercy of the market and their customer. They will be forced to continually chase new business.
Profit leaders use this concept as part of the way they do business. They understand it's important to have deep relationships with the customers. Profit laggards are always chasing deals instead of developing deep relationships.
When you master this skill, your sales and profits will increase and so will your ability to achieve your business goals. Printers who are not good at this will never end up with a predictable steady stream of repeat business… and ultimately they never achieve their business goals.