Your customers are your competitors’ prospects. Your best customers are the ones they desire most. Here’s why…
We all know the market is shrinking. Your competitors have lots of overhead and hungry iron to feed. They know they need new business. They only way they can get that new business is to steal it from someone else… namely YOU!
Watch the Loyalty Ladder video HERE
How do you stop that from happening?
You have to ‘ring fence’ your best customers, so even the most desperate of competitors can’t steal them from you. It would be like someone trying to steal one of your children… they are not going to want to go and you are not going to let them go.
There is a simple 4 step process to move your customers up the Loyalty Ladder so your competitors can’t steal them. I explain it all in this video.
Click HERE to watch the video now
If you are struggling with lack of resources to provide the level of service you want, I’ll show you two different strategies you can start using today to sort that out. They cost no extra money and you can implement it immediately.
Ok… see you on the video and I’ll explain it all there.
FREE PDF Handout. Each set of ‘tips’ in this series is available as a FREE PDF handout. Simply complete the box on the top right of this page and I’ll send you a link to download it to your computer. When you have the complete series, you will have 132 tips to make your company more profitable. Keep them all in one place and you’ll have a very hand mini business growth library.
Your Action Plan! There are a lot of ideas in this post. You don’t have to do them all – or – do them all now. Just pick one question and get that done this week... one action will move you forward. Write the one action you will take as a result of reading this section in the box on the top right of this page. Inspire yourself and others with your ideas. I want this blog to be a place where you can receive... AND where you can contribute to the rest of our printing community. Please join in. We want to hear from you. The more feedback I get the more motivated I am to continue providing all this free content to you. It’s an exchange of value.
Sales... Profit... & Cashflow Strategies For Printers
Nick Devine
Founder and Publisher
www.ThePrintCoach.com
www.PrintersProfitSystem.com
{ 3 comments… read them below or add one }
Nick, good presentation. I would lik eto know if you have done a video providing advice on how to approach our competitors satisfied customers, who to approach, what the vocabulary should be etc.
What you have put forward is spot on. The challenge is to drive it and make it happen.
Response for Michael
Yes... there is some material coming soon that tells you how to approach your competitors' customers. It's actually a lot easier than many people think. I've been using these strategies for years and they produce consistently good results.
Thanks for participating on our blog.
Nick