Business Growth Blog

  • Being a product expert will often hinder more than help your sales endeavours.

    There are two problems with being a product expert:

    1. Firstly, when we have an area of expertise, we tend to focus our conversation in the areas where we are the most comfortable, in this case… the product or service we sell.
    2. Secondly, we tend to talk to people who we will most resonate with, and are most interested in the specifics of the product itself.

    Outcomes & Issues

    In the world of selling, that will mean you end up selling lower down the value chain and you are selling products instead of solving problems.

    Over my career I have sold and worked in 14 different industries.

    Continue Reading

  • August 24, 2016
  • July 21, 2016
  • July 21, 2016
  • July 16, 2016
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The Print CoachJon Bailey Managing Director, ProCo
“Sales Up 20%... Net Profits Boosted By 4%... Customer Service Scores Up 16%... EHS Easily Paid For Itself In The First Year” Sales have grown by 20% in the last two years, and that has contributed to an additional 4% increase in net profits. Because of what we learned in the read more
The Print CoachStephen Dobinson Managing Director, BLP
“Sales Up 11% & Margins Up 3%” “By adopting the ideas and tools introduced to us through The Print Coach, we have increased sales by 11% in Q1 this year compared to last, as well as improving our margin by almost 3%. For us, choosing to work with The Print Coach has read more
The Print CoachJon Tolley Managing Director, Prime Group
“41% Growth In Sales… EBIT Increased 402%... Landing Ideal Clients in 2-3 Months… 10% Growth In Key Accounts… Hiring ‘A’ Players Into Sales Team… EHS Paid For Itself Within 6 Months” We’ve seen a 41% increase in sales since we started EHS.  Our team are laser targeted on our Ideal Client read more
The Print CoachMark Tully Group Sales Director, Gemini Group
"30 New Clients In 90 Days" "We’re approaching 30 new clients over a 90-day period because of the work we did with The Print Coach. We now have a new impetus... new ideas and a new approach that is producing results.
The Print CoachGrace Shiel Minuteman Press, Stoke-on-Trent
“The Sheer Scale Of New Sales Opportunities Has Been Breath-taking” "One of our challenges was how to find new business and increase our sales and profitability. We decided to join The Print Coach because we knew Nick understood the print industry and our marketplace. We’ve only used the first two modules and read more
The Print CoachSimon King Sales Director, Sherwood Press
“Landing 3 Large New Accounts Each Year… And Gaining 20% Growth In Existing Key Accounts” The Print Coach methods have radically changed the focus of the sales team. We now have Sales Management systems that everyone has embraced and are working with. There is a much greater understanding of what we read more
The Print CoachAnthony Bagshaw Managing Director, Gecko Direct
“Recently Won 2 X £500k Accounts… Gross Margins Up Almost 25%... Hired Multiple ‘A’ Players… Business Valuation Increased Approximately 50%” When Nick accepted our application to install the Elephant Hunting System in our company, he promised results. And that’s exactly what we got.   We recently won 2 x £500k accounts at read more
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